Science behind motivations
- If-then rewards (e.g., “If you do this, then you get that”) are highly effective for simple tasks with short time horizons.
- These same rewards are less effective for complex tasks with longer time horizons because they narrow focus and limit creativity.
- Organizations should apply if-then rewards for simple tasks but use different motivational strategies for complex, long-term tasks to foster enduring motivation and creativity.
- money matters, so pay fairly
Purpose
- two types of purpose
- making a significant impact, like solving major global issues
- making a contribution in everyday tasks, like improving customer experience
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