After reading this book, I found even if I don’t start up a business, I could improve the way I think about my career path and the way I talk to others in a presentation.

How to generate idea?

• Start with why(customers’ need) instead of what(technology)
  • customers’ need: the hole in market
• Two component to develop:
  • Vision
    • to investors
      • is there disruption? -> create new market/customers
  • Function spectrum
    • to target audience
      • is there any relevance? -> will it solve my problem?
• How... read more

I found this book insightful, but I am not quite sure if the recipes in the book are tasty. So, let me just share some ideas from the book.

Chap. 2: Who Took the “Health” out of Health Care?

Health care is the system created to deliver the greatest revenue-generating products and procedures to address illness, but not provide health

The unspoken secret is that providers prefer treatment over prevention, expensive over inexpensive, patent-protectable over non-patent-protectable, billable procedure over non billable procedure, BMW over Toyota Prius.

More free time is nice. More love among family and friends is wonderful. But... read more

Science behind motivations

• If-then rewards (e.g., “If you do this, then you get that”) are highly effective for simple tasks with short time horizons.
• These same rewards are less effective for complex tasks with longer time horizons because they narrow focus and limit creativity.
• Organizations should apply if-then rewards for simple tasks but use different motivational strategies for complex, long-term tasks to foster enduring motivation and creativity.
• money matters, so pay fairly

Purpose

• two types of purpose
  • making a significant impact, like solving major global issues
  • making a contribution in everyday tasks, like improving customer experience
... read more